Misija brenda Maslinino ulje je povećati svijest o veličanstvenosti masline i njenog ulja. Drvo poštovano još iz davne povijesti civilizacije, danas nema status koji zaslužuje. Život je brz i površan, i neke stare vrijednosti su se izgubile, a od životne su važnosti.

Whether olive growers want to admit it or not, the olive is an exceptionally undemanding plant. It is in harmony with nature, and human influence and today's technology cannot manipulate its growth, development and reproduction too much. And its resilience is impressive. It grows from stone, does not require water, withstands stormy winds, for centuries, millennia. And then it produces olive oil - liquid gold.

Maslina je kao žena u svojoj prirodi – otporna, a nježna.
She inspires hope in women to move forward regardless of all the challenges that life puts before them and calls them to be authentic, to be in their truth, no matter how difficult, strange or unaccepted by those around them. Because the closer they are to nature, the closer they are to their nature, and that means closer to everything they are actually striving for in this life all the time – health, vitality, beauty, love, passion, satisfaction, happiness, fulfillment…

These are women who take responsibility for themselves – their body, their mind and their soul. They gradually accept their true nature and align themselves with it. They introduce products and rituals into their daily lives that help them get closer to themselves, to truly live a fulfilled life, every day. By respecting nature, they feel better about themselves, they accept real and effective, yet gentle medicines from olives – Olive oil – they heal themselves from the inside out.