It is assumed that olive trees were planted on Brač by the ancient Greeks. Interestingly, in the 16th century there were no domesticated olive trees, only wild ones, so the authorities passed a decree according to which anyone who destroyed an olive tree was punished with exile from Brač for as long as ten years, and already in the 18th century, 800 wagons of oil were being produced on the island, more than in the rest of Dalmatia.

According to estimates, an incredible approximately one million olive trees grow on Brač today (twice as many as the entire Istria), and the island of Brač is considered the largest olive growing area in Croatia.

On the island of Brač, the OBLICA variety dominates, also called the "Brač" olive.